Updating your marketing plan
Social media analytics can also provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social.
These insights allow you to refine your strategy and better target your social ads.
For more on this, read our guide on establishing a compelling brand ‘voice’ on social media. What are your target customers talking about online? If you have existing social channels, you could also ask your existing followers what they want from you.
Just make sure that you follow through and deliver what they ask for.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media.
It guides your actions and lets you know whether you’re succeeding or failing. It will guide your actions and ensure they lead to real business results.
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Consistency is key to helping your followers understand what to expect from your brand.
Every post, reply, like, and comment should serve a purpose. Vanity metrics like retweets and likes are easy to track, but it’s hard to prove their real value.
The more specific your strategy is, the more effective the execution will be. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. Instead, focus instead on targets such as leads generated, web referrals, and conversion rate.
A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well).
You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.
And that will allow you to think more clearly about what to offer them. Think Facebook is a better network for reaching Baby Boomers than Millennials?