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“It’s interesting to see a company facing so many privacy concerns enter one of the most intimate spaces in tech today,” Mc Leod says of Facebook’s dating plans.
“We’re flattered they chose to copy our designs, but ultimately we’re not worried about them as a competitor – our members are increasingly moving away from Facebook as a platform.” The updated Hinge app will offer users three ways to use Hinge: 1) they can continue to log in with Facebook as usual, 2) they can log in with their phone number, or 3) they can log in with a phone number, but use an option in the app to import select bio information from Facebook, for convenience.
The premise was that this would make online dating feel less creepy.
And, because you shared mutual friends, you’d be less concerned that the person was a total nut.
Bumble also recently said it was removing the Facebook requirement, in response to user feedback.
In Hinge’s case, however, the decision changes the dating app’s fundamental value proposition, which was focused on matching singles with people they were already connected to by way of Facebook friends, up to three degrees away.
Over the years, Hinge doubled down on this brand position with call-outs like in its marketing materials.But the goal is to present not just the person’s face or body, but their goals, interests and way they view the world.Hinge had also experimented with features that make online dating less frustrating, ranging from anti-ghosting reduction features to an app that allows your friends to take over for you. To set yourself up call 1.866.348.5282 from Canada or 1.877.800.5282 in the US and just follow the voice instructions. So it’s free to call and join Lavalife, free to record a personal greeting, free to browse, AND I can receive free text notifications to my profile? Text alerts are a free feature Lavalife offers at no charge.
Alexandra is a content management intern for Best Company.